As a business owner with a limited budget, it can be tricky to determine which marketing methods take priority. For example, should you focus on SEO first or is social media more important?
If you aren’t quite sure, read on and we’ll settle the score for you…
What is SEO?
SEO (or search engine optimization) refers to the process of conducting website and server optimizations in order to make your website easier for Google to identify, crawl and index – with the purpose of ranking higher on a Google SERP (search engine results page) for your focus keywords.
It’s all about owning your organic traffic, attracting as many relevant and ready to spend customers to your website as possible, and ultimately converting them into loyal, paying customers.
It doesn’t matter how well your website has been designed, you’ll almost certainly need to make a number of onsite optimizations when strategizing a long-term SEO campaign.
What is social media marketing?
Social media marketing refers to the process of using various social media channels (e.g., Facebook, YouTube, and TikTok) to connect with your audience, engage with them, and create tailor-made ads that promote certain products or services and ultimately attract them to your website or a landing page.
Social media marketing is primarily focused on engagement and arenagadgets keeping your audience informed and entertained – including generating social proof and reviews.
SEO Vs. Social Media Marketing: Which is more important?
The last thing you want to hear when you have a limited marketing budget to invest is: “You should be focusing on all digital marketing strategies.” And while there is truth to it, there are certain methods that should take priority.
So, when it comes to deciding on which to invest in first, SEO is almost certainly the one to prioritize.
That’s not to say that SEO is more important than social media marketing, as the immense value that being present on social media can bring is not to be snuffed at. However, you should treat SEO as the backbone of your broader digital marketing strategy.
Because SEO is not only one of the most rewarding digital marketing strategies in terms of long-term ROI, but because it also takes a while to get off the ground and as such, the sooner you get started the better.
Not only that but SEO involves optimizing your website for better health and performance. In order to rank well online, it must have a responsive design, fast loading speed, SEO-friendly sales copy, intuitive internal linking, and so on. In doing so, it makes the overall user experience more positive and increases the chances of website visitors converting into sales.
As such, focusing on social media marketing as a matter of priority before contributing to your SEO can result in fewer conversions. It’s almost always better to do it the other way around (or ideally, focus on both together).
The solution: Hire an SEO firm that offers social media marketing as well
The ultimate solution to this scenario is to invest in an SEO firm that also specialises in social media marketing (among other online marketing strategies) so that you can take care of all your requirements under one banner. This will keep things less complicated and both campaigns can be strategized with optimal synergy in mind.
In any case:
- SEO and social media marketing are equally important for your long-term success.
- But, SEO should be a matter of priority in the early stages of your growth.