If you want to use Facebook video to promote your business, you have a few options for creating and promoting your video. There are many templates available on Facebook that you can use to build your own. For example, you can find one in the Product Promotion category, and you can find a similar template in the All templates section. Once you’ve selected the template, you can add your own assets using drag and drop. You can also upload your own customer list or subscriber list. You can easily check its daily results and estimated reach, and then save it for future campaigns.
Adding a call-to-action to your video is an effective way to increase engagement, drive traffic to your website, and convert viewers into customers. Once you’ve created your Facebook video, you can choose a copy for it. Adding a caption can help you engage your audience. Keep in mind that a good caption will draw the attention of your audience. Test out different types of copy to see what works best for your business.
If your video does not have sound, you can still use text on the screen to catch attention from those scrolling through the feed. Adding a text overlay can tell a story. If you have the right video script, you can tell a story through the text overlay. In addition to this, you should optimize your Facebook video ad to be seen on Facebook. If you have an interesting story to tell, you can create a text-on-screen video and promote it through Facebook.