If you have a website, you know that you often have to review the current trends and see how your business fits there. Website design is an essential factor when building authority, trustworthiness, and brand awareness.
We all aim for completely functional and user-friendly website designs because no user wants to spend hours looking for something buried deep in the content and categories. We can’t say that the rule of less is more applies everywhere, but when it comes to functional design, you need to ensure the user is not overwhelmed when they land on your pages.
But does the local factor play a significant role in web design, just like it does for SEO?
Many users think it’s always better when a particular website reminds them of their surroundings, culture, and beliefs. So, if a business is based in Long Island, it’s likely that a Long Island web design agency will nicely grasp the concept and offer what the client and their users need.
Sometimes, it even requires a redesign and slight content revamp, so they can make their website friendlier and take it closer to the potential users.
But first, let’s get clear on what a website redesign is.
All the actions a company takes to change the visual appearance of its website to enhance its functionalities are known as web redesign. It often affects both backend and frontend components, even though sometimes it’s only a visual improvement of the current website.
As a result, the company creates a stronger brand identity, better SEO ranking, improved user experience, and enhanced site performance while keeping up with attractive web trends.
And here are a few reasons why your current website may need a redesign:
1. Better First Impression
If the visitors like what they see on your page, they will stay there and explore the website deeper. If your current website doesn’t give that impression, you may need to rethink the design and even check on the Long Island web design services around you for consultation.
When you are sure you leave a great first impression, then your potential customers will get back to you more often. Eventually, they will convert into buyers, or regular visitors, depending on the website type and niche.
2. Following the Evolving Website Trends
Do you remember what websites looked like in the early 2010s? You probably are aware that many of those trends are irrelevant now. Even if you compare the situation from five years ago, you will see how you slowly get used to the new evolving design trends.
So, if your current website looks a little outdated and you lose traffic because of that, it’s time for a revamp. You can research the current trends and see what the audience likes (and dislikes). That makes the whole strategy easier to implement.
3. Increased Sales and Revenue
What is the biggest contributor to your online sales? You are right if your first guess is the impression people get from the visual presentation. But, you surely know it’s not quite enough for that.
Besides the aesthetic, visitors are often looking for value. That would be your helpful content, rich product descriptions, and efficient call-to-actions. The result? More leads, more conversions, and more profits.
Our honest suggestion is to always work with a professional web design company Long Island services, or find the right individuals to help you figure out the best way to redesign your website.
4. Better Search Engine Optimization
Many don’t find the relationship between SEO and web design, but it affects search engine results more than you can imagine.
Messy websites have messy sitemaps, making it difficult for the crawlers to catch your SEO signals. At the same time, some elements may affect your on-site optimization, and you really can’t afford that.
That’s why we suggest you follow the best design SEO practices and implement them accordingly. Most of the time, professional web and SEO agencies know how to handle this task, so maybe it would be better to leave it to them.
5. You Will Stand Out
Fighting against the competition is ungrateful, but you have to do that if success is your final goal. We are sure you don’t want to hurt anyone’s business, but you can surely look at their websites and see how they implement web design trends.
Your website must be visually pleasing but well-equipped with the most recent design elements. That’s the only way to stay competitive or even overcome some of the market leaders (if you try hard enough).
6. You Can Easily Meet Your Business Needs
Your business grows and scales up every few months. Sometimes there are peaks and even downs, but that’s how businesses work. With functional and well-designed websites, you can overcome ongoing issues and align the current business needs with site performance.
Every business should be open to changes because if we stay in the past, we can’t attract new customers. You need to check the overall performance and actual target audience and see how they work together.
Trends are changing, so you need to adapt to them. If you don’t do that and insist on the old recipes (that may work well but don’t have enough taste), many new businesses will bury you under many layers of competition and implementation.
We hope that you are now aware of all the benefits a simple redesign can bring to your business. Websites are often the brand’s identity, and they simply fall when we don’t pay enough attention to them.
Our suggestion is to test the functionalities often and see what you can improve when it comes to user experience. Even the tiniest revamps make a significant difference if implemented properly. So, don’t wait for others to overtake you. Ensure you plan the redesign properly, and test every newly added feature.
That’s the only way to show the audience you are still strong and relevant and build stronger authority. Depending on the current situation with your site, it may cost you less than you plan and bring more visitors and conversions to your business.